ALFRED

Unlike a typical AI commercial, this production was built on a foundation of real craftsmanship. It began with Alfred, a real cat, who served as the physical reference for our lead character, giving the AI a living, breathing anchor to work from. From there, a purpose-built set was created specifically for the spot, complete with real props used as visual references throughout the production. The voice performances were professionally cast and directed, with actors receiving notes and guidance just as they would on any traditional production. For the script, we collaborated with a professional writer to ensure the story remained grounded in genuine character and emotion. Across every stage, from the initial concept to the final edit, a focused team of four brought the entire project together.